Email Actions Available in Company and Custom Object Workflows

Email Actions Available in Company and Custom Object Workflows

August 15, 20261 min read

Previously, workflow email actions were limited to contact-type workflows. However, this made your work harder when dealing with companies or custom objects. So, we're excited to announce that Email Actions are now available in Company and Custom Object Workflows. Let’s learn how to use it!

⭐️ How To Use The Email Action in Company Or Custom Object Workflows?

  1. In the Workflows tab in the Automation section, edit or create a Company or Custom Object workflow.

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  2. Click Add Action and search for Send Email.

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  3. Choose whether to send to the Earliest associated contact, Most recently associated contact, or All associated contacts.

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  4. Select the association labels to identify the contacts who should receive the email.

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⭐️Why Is This Feature Beneficial To Your Company?

  • Automated Follow-Up Actions: Automate emails from Company and Custom Object workflows, giving you support for multiple custom business processes.

  • Multi-Relationship Management: Select up to 10 association labels for a single email action with confidence. If a contact matches multiple selected association labels, they will receive only one email.

  • Integrated Support: This helps you reach associated contacts without building additional workflow logic or manually triggering it, streamlining your process.

Use this action to connect effectively with the associated contacts that manage the business or offers you’re interacting with, giving your team more time to focus on other details while conversations are managed automatically. We hope you enjoy it!

Raichel.ai

Raichel.ai

Raichel.ai, founded by Angela Bryant, empowers entrepreneurs with intelligent automation and customer relationship management (CRM) tools designed to elevate engagement and streamline business operations. At the heart of our platform is Raichel, our 24/7 AI Agent, who answers calls, handles FAQs, books appointments, and nurtures client relationships — all in real time. Our all-in-one system also features automated marketing campaigns, a unified communications hub, and smart scheduling, giving businesses the power to grow efficiently with less stress. Guided by our core values — integrity, commitment, value-centric service, and unwavering support — Raichel.ai is more than just software. We’re your partner in building a thriving business, offering the tools and personalized service you need to succeed with confidence.

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