Background Color for Text Elements

Your email strategy is prime real estate for capturing your audience’s attention and deepening engagement with your brand. To stand out from the crowd, your emails need to be visually compelling. What better way to achieve this than by highlighting key content with different background colors for text elements? Let’s dive into how to use this feature!

⭐️Why Is This Feature Beneficial To Your Company?

• Simplified Branding: Use your brand colors to add a personalized touch to all your email marketing, creating a strong sense of originality and belonging while evoking your professional image.

• Enhanced Flexibility: This gives the email setup added variety, allowing you to create dynamic and appealing templates that leverage contrast and create interest.

• Increase Engagement: Add a pop of color to your emails to highlight important text and compel contacts to interact with your marketing and complete purchases.

⭐️How To Modify The Background Color for Text Elements?

1. Navigate to the email builder by creating or clicking an email template.

   

2. Drag and drop a text element into your email design. The elements this applies to are text blocks, footer, RSS Headers, RSS Items, and Preview URLs.

   

3. Select the element and open the color picker.

   

4. Choose and apply your desired background color.

   

Improve your email conversions, enhance the impact of your communications, and draw attention to key text sections by adding background colors. In seconds, you can turn a plain email into a visually appealing and engaging one!